Understanding China and the Chinese

MotionTouch has one foot in China.  Traditionally this has been in order to assist MotionTouch clients in sourcing efficient manufacturing, increasingly though we are assisting clients in developing export opportunities to the world’s fastest growing market.  The stats are staggering and well known:  China has 273 cities with 1M+ population (the size of Birmingham!),  China has 100M+ people who are highly affluent (more that the USA), the figures are endless.  Another startling statement is that China is now reportedly LVMHs most important market.  Expensive hand bags to China?  Clients are sometimes confused, in order to make sense of all of this is we all need to spend more time trying to understand the Chinese.

The article in the Guardian this week is useful in this area: http://www.guardian.co.uk/education/2011/apr/18/china-european-culture