The importance of building intellectual property

We are often asked about the importance of building intellectual property. In order to build the maximum value into your business it is important to have a clear strategy from the outset. By cataloguing, protecting and marketing your assets properly you can achieve the best company sales price or licensing deals, it is important to be able to demonstrate that you are robustly protected.

MotionTouch work with patent attorneys to achieve this protection, we also assist clients in business planning to assist in forming the best strategy.

This video interview with Christopher Honeyman Brown provides and excellent insight into this area. Amongst others, Christopher advised the founder of Airmiles on protecting and marketing their product. There are further helpful videos on our YouTube channel: http://www.youtube.com/user/motiontouchchannel?feature=mhum