Shalini Ramlall gains her PhD!

I am delighted to announce that Shalini Ramlall has been awarded her doctorate! Many of you will know that Shalini served as MotionTouch’s IT manager and developed our web marketing strategy. While doing this Shalini was working towards her PhD at the University of Portsmouth. MotionTouch has had a partnership with Portsmouth for many years and three of our employees have studied for doctorates there. We originally began the association with Portsmouth through the DTIs Knowledge Transfer Partnership (KTP). This program aims to transfer knowledge from Universities into British companies and I highly recommend it, MotionTouch has benefitted tremendously. Dr David Sanders has acted as Shalini’s supervisor throughout the process and provided inspirational support.

I am delighted for Shalini. Watching from the sidelines has been a fascinating experience. I have learnt about the dedication needed to achieve a PhD and the determination that you need to get there. Shalini thoroughly deserves her success.

From Buy Buy Baby to Bling Carry Potty has it all

A quick update on MotionTouch’s client My Carry Potty. They are continuing to spread their wings in the nursery sector. My Carry Potty has recently launched in Buy Buy Baby. This is a national chain of baby stores in the USA. They produce very eye catching displays as you can see from the picture. Amanda has also recently supplemented the range with her own book on potty training and also a DVD.

For the “bling” crowd Amanda has produced a crystal encrusted potty- see the very eye catching picture.

Go Amanda!

The importance of building intellectual property

We are often asked about the importance of building intellectual property. In order to build the maximum value into your business it is important to have a clear strategy from the outset. By cataloguing, protecting and marketing your assets properly you can achieve the best company sales price or licensing deals, it is important to be able to demonstrate that you are robustly protected.

MotionTouch work with patent attorneys to achieve this protection, we also assist clients in business planning to assist in forming the best strategy.

This video interview with Christopher Honeyman Brown provides and excellent insight into this area. Amongst others, Christopher advised the founder of Airmiles on protecting and marketing their product. There are further helpful videos on our YouTube channel: http://www.youtube.com/user/motiontouchchannel?feature=mhum

Check out the new MotionTouch Website

MotionTouch have launched our new website in the last few days, it is designed for both new and existing MotionTouch clients.

The information is better structured and we have a lot more photos of the projects that we have completed. Please take a look and enjoy the experience. We are passionate about designing and manufacturing new products and hope that this comes across on the website. All feedback is welcome, we intend to keep improving the site and adding more information for our clients. Please let us know what else you would like to see. http://www.motiontouch.com/

Happy surfing!

Understanding China and the Chinese

MotionTouch has one foot in China.  Traditionally this has been in order to assist MotionTouch clients in sourcing efficient manufacturing, increasingly though we are assisting clients in developing export opportunities to the world’s fastest growing market.  The stats are staggering and well known:  China has 273 cities with 1M+ population (the size of Birmingham!),  China has 100M+ people who are highly affluent (more that the USA), the figures are endless.  Another startling statement is that China is now reportedly LVMHs most important market.  Expensive hand bags to China?  Clients are sometimes confused, in order to make sense of all of this is we all need to spend more time trying to understand the Chinese.

The article in the Guardian this week is useful in this area: http://www.guardian.co.uk/education/2011/apr/18/china-european-culture